Content strategy and advertising

We ask about your margin and what one customer is worth, because without those no campaign can be judged. We also review what you have tried before and how it went, so we do not repeat a failure.

• What we need from you: rough numbers on customer value, and what you have already tried.
• What you receive: a straight opinion on whether advertising suits you now or fixing the site comes first, and a written proposal.

We define the event that counts as success and set up its tracking before a single dinar is spent. A campaign without correct measurement is blind spending, and adding tracking after launch loses the whole first week of data.

• What we need from you: access to the ad and analytics accounts.
• What you receive: tracking configured and tested on the site, plus today's baseline.

We write the message by awareness stage: someone who knows you needs a reason to buy now, someone who does not needs to understand what you solve first. We define segments instead of targeting everyone on a small budget.

• What we need from you: confirmation of your actual audience, not the ideal one.
• What you receive: a message and segment plan with ad copy to review.

We build the campaign and prepare the right landing page. Sending paid traffic to a general home page is the most common way budget is wasted — the visitor arrives, does not find what was promised, and leaves.

• What we need from you: sign-off on daily budget and copy.
• What you receive: a ready campaign and a dedicated landing page before launch.

We launch on a small test budget and review weekly: stop the losing ad, double the winning one. The first fortnight is for learning, not profit, and we tell you that before you start rather than after you ask.

• What we need from you: two weeks of patience and a short weekly review.
• What you receive: a weekly report of cost per result and what was stopped or increased.

Each month we show what was spent, how many results, and what one result cost against the value of your customer. If the numbers do not justify continuing, we say so instead of renewing the contract.

• What we need from you: half an hour a month and a decision based on the numbers.
• What you receive: a monthly cost-per-result report with a frank recommendation.