For new ventures or a reset
- Logo design
- Colour and type system
- Core applications
- Handover files
The problem we solve
Built around the business need, not just the look
We start from how things run today, the goal and the audience, then build something measurable that can grow with the company.
An identity that keeps shifting
Design that undersells the brand
Hard to remember or tell apart
No usage guidelines
What you get
Clear deliverables you can actually use
Logo and colour system
Typography and visual rules
Ready-to-use templates
A brand usage guide
How we work together
From the free consultation to an identity that lasts years — step by step
An identity is not a nice logo. It is a system that makes everything leaving your company look like it came from one source, even when different people produce it two years from now.
01Free consultation and assessment
We ask about your company: who you sell to, how you differ from the business next door, and how you want a customer to describe you to a friend. Those answers shape the identity far more than personal taste does.
- What we need from you: a frank hour about your position in the market and your competitors.
- What you receive: a positioning summary, a review of competitor identities and where you can differ, and a written proposal.
02Visual direction
We present two or three directions that genuinely differ in personality, not in detail, and you choose one before we draw a single logo. Choosing at the direction level saves endless revision rounds later.
- What we need from you: pick one direction and say why.
- What you receive: direction boards with colour, type and overall feel.
03Logo design
We develop the logo within the chosen direction and test it in the hardest cases: small on a card, in one colour, on a dark background, and on signage. A logo that survives those works everywhere.
- What we need from you: feedback on the logo options.
- What you receive: the logo in its variants (horizontal, square, icon, single-colour).
04The full system
We build the colour, type, spacing, photography and icon system. This is what makes a post, a card and a website look like one company without each having to carry a large logo.
- What we need from you: review the system against real examples from your work.
- What you receive: a colour and type system with ready-to-use values.
05Brand guide and applications
We write a guide covering how the identity is used and how it is not, and design the applications you genuinely need: card, letterhead, profile covers, post templates, and packaging if required.
- What we need from you: the list of applications you actually need.
- What you receive: a PDF brand guide plus application files ready for print and publishing.
06Handover and source files
We hand over every source and open file in standard formats and show your team how to use the templates. The identity is entirely yours; you do not need to come back to us for every small change.
- What we need from you: a slot for the handover session.
- What you receive: the source file archive, the guide, and a walkthrough session.
Who this is for
A good fit when you have a clear goal that needs proper execution
New ventures that need a clear identity
Brands whose design has drifted out of step
Companies tying the brand to their site and social
What you should expect
Practical outcomes the service is built to reach
We do not judge a brand by looks or delivery alone, but by whether it improves the customer experience, makes the work easier, and supports growth.
A brand that sticks
A visual system people can actually apply
Consistency across site, content and campaigns
Why AiJoLabs
Brand identity and graphic design by AiJoLabs
We work as one team across design, development, content, visibility and AI adoption, and pick what serves each project’s real goal rather than overselling.
We build the identity from the brand’s personality
We test it on the channels you really use
We tie design to the message and the audience