Start from the job to be done
If the goal is to present your services and attract customers, a website is usually the right starting point.
If the user performs the same operations repeatedly and needs an account and stored data, a web app probably fits better.
Start with the smallest thing that delivers value
Do not start with a complex app before you have confirmed the user actually needs it.
Build a measurable first version, then expand it based on how it is really used.
- The goal
- How often it is used
- Device capabilities
- Budget and growth
Plan for data and integrations
The choice is shaped by your existing systems, permissions, security, reporting needs and required integrations.
Frequently asked questions
Does a web app work on mobile?
Yes. A responsive experience runs in the browser on both phone and desktop.
When do I need a native app?
When you need device capabilities, or a high-frequency experience that a site or web app cannot deliver efficiently.